How to Structure an Article
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How to Structure an Article

A 'how to' guide for freelancers about structuring an article.

The way that your article is structured can make a real difference to whether people are interested enough to continue reading your article to the end. Here are some guidelines as to how to structure your article in a way that is appealing to readers.


All articles should have an introduction, no matter how brief. This is your opportunity to outline what will be included in the main body of your article, letting your reader know the purpose of the information that you are presenting and drawing them into the article. It will be this section of your article that will help a reader decide if they are interested enough to read further into your article or whether they go back to their search engine and click on an alternative link.

Main Body

This should be the majority of the article and it is where that you present all the facts or arguments about the topic on which you are writing. Approximately eighty per cent of the article should be the main body. The main body of the article should not just be one, long, continuous piece of text. It should be divided up into paragraphs.


Paragraphs help the reader break up the information being presented. They also make the separate points that you are presenting clear and help the reader to find the sections of information that are relevant to them. To make the article more interesting, try to vary paragraph starters or your article will begin to sound repetitive.

Varied Vocabulary

Try not to be too repetitive with the language that you use. Varying vocabulary makes an article much more interesting for somebody to read and makes it more likely that they will read your article to the end.

Using Subtitles/ Side Headings

In factual articles, side headings can be a really useful tool. It is likely that the reader has searched for a particular piece of information and has clicked on your article to find the said piece of information. If they are met with a continuous piece of text, they may not take the time and trouble to search through your article for the relevant information. Side headings divide your article into different areas of information. This helps the reader to locate the information that they are looking for easily.  If you use SEO keywords in your side headings, this will help to increase your SEO ranking.


It can be helpful to summarize the information that you have presented at the end of the article. Although this is not always necessary, it can help the reader to draw out the main points that your article has made.

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Comments (3)

This article is excellent and much needed! One of my pet peeves is when authors just jump right in to the main body, without giving an introduction, almost as if their title is their introduction. I would vote up your article more than once if I could!

Truly helpful tips which every writer must read.

Very interesting and highly informative